White Rose Security has undergone a transformational branding exercise to reflect its new consultancy service and its expanding markets.
The company's new branding has been designed by Rotherham based graphic design agency Rebus Creative, who were given the remit of coming up with a crisp, clean professional image that concurs with the business objectives of the Company.
"In recent months we have re-focussed the business to work on a consultancy basis that pulls on more than 25 years of combined experience in our team of security experts. The new image is perfect for our needs and helps us identify with customers that are not based in Yorkshire and may have previously seen the white rose as geographically binding,"
- Tim Mason, Managing Director of the newly named WRS.
"We looked at the old image that WRS were working with and concluded that it really did not enhance their offer to the market when compared with the high-quality services the company offers. We wanted to keep the design as contemporary as possible but without losing the clarity and strength that underpins the new logo. It is sometimes a lot better to go for the "less is more" approach and let the services do the talking for the brand, which, in this case they most certainly do,"
- Clare Froggatt from Rebus Creative.
WRS, South Yorkshire's leading electronic security experts have won a series of new contracts that build on their current portfolio and reputation as specialist consultants.
The Company has secured a contract to install a CCTV System in a shopping centre in Bridlington. This will include nine dome cameras and complete monitoring for more than 20 retail outlets at the East Coast shopping centre.
Following the successful installation of a bespoke designed security compound for Firth Rixson, in Sheffield, the client has commissioned WRS to repeat the exercise at a site in Rotherham.
WRS has successfully negotiated a contract with the MOD to secure a bomb-testing site in Cumbria that could see the Company move into a new market. The contract is worth in excess of £100,000 and sees the South Yorkshire Company further strengthen its position as a national service provider.
"These new contracts are testimony to the hard work our team has put into making the Company a market leader. All three contracts have come our way as the result of satisfied customers either requesting repeat services or referring us to new customers. The value we bring to customers is the fact that we have over 25 years of experience in the team and we don't work with off-the-shelf packages - we always look at each job as a distinctly new project with its own challenges and solutions,"
- Tim Mason, Managing Director of WRS.